Alba Branding Elements

For Alba Coffee in Detroit, we designed a comprehensive branding package, including visual identity, social media templates, and website design, all deeply rooted in the café’s Mexican heritage and its strong sense of community. Our goal was to create a cohesive and inviting brand that reflects the warmth, authenticity, and craftsmanship behind Alba’s coffee experience. The design concept blends earthy, handcrafted elements with a modern aesthetic, highlighting Alba’s commitment to ethically sourced coffee and thoughtful brewing methods. The website and social media presence were crafted to extend the café’s welcoming atmosphere into the digital space, providing an engaging platform for customers to explore the menu, learn about the coffee’s origins, and connect with the broader Alba community.

To develop a design that truly represents Alba’s values, we conducted substantial research, speaking with customers, gathering insights from the owners, and analyzing industry trends. By collecting and interpreting this data, we ensured that the branding not only aligns with Alba’s mission but also resonates with its diverse audience. Every design element, from color palettes to typography and digital layout, was intentionally chosen to evoke a sense of belonging and cultural authenticity. The result is a holistic visual identity that strengthens Alba’s presence in Detroit while honoring the rich traditions behind its coffee.